One of the most important impressions you make on your customers, for your purpose driven brand, lies in your website copy. Similar to a shop window we can consider it as your virtual shop window to portray briefly , and authentically what your brand has to offer and why its worth checking out...
A clear homepage one liner statement saying what you have to offer, why its different and for who (preferably with a complementary video, but not everything is possible) (think Problem + solution + customer transformation)
A mission statement outlining your brand's key purpose in terms of offering customer value, a specific ethical value, or the key personal motivation for starting this .
A brand values section , where you outline your the key pillars your brand stands for
A sustainability section, where you state the key points that justify how you are integrating ethical values , with concrete examples as well as outline your production statement
A why us section, Outlining the key points that make your product and brand experience different.
A storytelling section, where you combine thoughts, inspiration, blog posts, that relate to your brand philosophy in a more lifestyle context
A lookbook section, showing your products in a lifestyle content, relating to your seasonal collections
