What every purpose driven website copy should have

One of the most important impressions you make on your customers, for your purpose driven brand, lies in your website copy. Similar to a shop window we can consider it as your virtual shop window to portray briefly , and authentically what your brand has to offer and why its worth checking out...

1. A clear homepage one liner statement saying what you have to offer, why its different and for who (preferably with a complementary video, but not everything is possible) (think Problem + solution + customer transformation)

2. A mission statement outlining your brand's key purpose in terms of offering customer value, a specific ethical value, or the key personal motivation for starting this .

3. A brand values section , where you outline your the key pillars your brand stands for

4. A sustainability section, where you state the key points that justify how you are integrating ethical values , with concrete examples as well as outline your production statement

5. A why us section, Outlining the key points that make your product and brand experience different.

6. A storytelling section, where you combine thoughts, inspiration, blog posts, that relate to your brand philosophy in a more lifestyle context

7. A lookbook section, showing your products in a lifestyle content, relating to your seasonal collections