With the boom of so many different social media channels it's easy to get overwhelmed and think you have to be everywhere to be successful , let me tell you that the secret is not how many social media channels you are in but if the social media channels you are in have your ideal audience using them ? As simple as that.
Ask 10 ideal customers through what social media channels they find out about new brands ?
Think about the key content type you are making (video, lifestyle photography, tutorials ) And consider what channel better suits your content format (maybe youtube is ideal for beauty tutorials, IGTV for outfit ideas and supply chain explanation)
Consider the tools the social media channel provides to connect with your right community ? For example instagram provides hashtags making it ideal for niche segments as ethical fashion, Pinterest provides enhancement of copy and beautiful visuals making it attractive for wedding shoppers...
Try out 2 weeks on all channels posting the same content and at the end of the time, do a short audit checking your analytics regarding what channels had the most engangement and if lucky conversions...
Think about the shopping steps your customer has to potentially go through from finding you within your desired social media channel all the way to making your first sale, is this a seamless, intuitive experience ?
Consider what kind of content your community values from you , do they want educational style content ? maybe a blog and instagram stories if great. Do they want for fun, enganging content ? Consider a FB group
Don't think about the social media channel itself but what the social media channel has to offer. Because it could be you find you want to use all social media channels but very specific things for each. For example IGTV on instagram, Video pins on pinterest and a facebook group on Facebook
Have fun and experiment xx
for any questions regarding your social media don't hesitate to email me at : mindfulinventions@gmail.com
