Newsletters are a key element for your marketing material , however there is noting more off putting in a brand than a "salesy" newsletter
Here are my top tips for making a wonderful newsletter for your target customer :
Think of your emails as a customer journey sequence where each newsletter should have a key objective either for Awareness, engagement, Conversion or Advocacy
Make a bi-weekly newsletter with "sustainable lifestyle tips " or "sustainable news"
Make value oriented newsletters with styling ideas , and how to use content for your beauty brand
Give brand insights with snapshots into customer stories, and your production
