Instagram is a hub for trends from trending hashtags , niche brands, viral videos, visuals, there is so much information on there which is key in developing your brand strategy
Colour symmetry : This relates to having your horizontal rows in a similar colour tones, to match your branding and create a holistic approach
Grid structure: This is key in creating that holistic visual appeal to have a pattern within your visuals , whether you want to follow the photo-graphic 1:1 pattern or for every 3 photos 1 graphic, this will help to add consistency within your feed in a simple manner
Pastel colours : With apps like VSCO & a colour story you are able to edit your pictures and embed some pastel colour tones for a more recognizable photography style , we love the feeds of the beauty brand : seasonly
Glossier pink : Yes the millennial glossier pink can never go wrong on your feed from a border to an unexpected pop to add a fresh youthful touch
Cool illustrations: We love quirky illustrations like ones by Charly Clements which add a fun, personal touch to your branding
How to carousels : We love educational type content that brings value this is ideal in carousel format for people to stop and save
Short animations / moving videos : These can be easily done with apps such as img play to add a fun and more unique touch to your feed, maybe for a special product, event or campaign
Raw IGTV content: This is the beauty of the 2020 year on social media , content is becoming more authentic & raw founder's are making filter free conversational IGTV videos to add more personality and strengthen the voice of their brand.
Highlights as website tabs: Looking at your instagram highlights as if they were website tabs will help your followers get a better idea of what you have to offer
Graphics : Breaking up photos with graphics made on CANVA even if you are selling products is a great way to vary your content , frequently used by brands such as create & cultivate, this is great way to add a voice & personality
