One of the most difficult parts about being in the fashion & beauty industry, is the industry's constant demand for innovation due to the trend cycles and highly demanding customers who expect brand's to re-fresh constantly , it can be difficult to keep up when your imagination , ideas seem to be blocked.
Here are my top tips to boost your creativity & innovative thinking to surprise your customers without having to develop new products:
Consider the customer journey and in what specific steps you could add a more personal , authentic brand touch, For example maybe instead of just having them sign up to your newsletter as the first step , maybe create a free downloadable PDF on something brand related ..
Consider your communication and how you can make it more intriguing through engaging campaigns , involving customers themselves within your communication
Map out the different areas of your brand (communication, website, products) and brainstorm crazy outside the box ideas, writing them down with post its . Then bring these ideas down to a more realistic context
Look at other brand's that are new and innovative within different industries , and see if you can adapt their strategies within your own industry context or giving a personal twist
Ask your customers key questions regarding the specific area that is blocking you, they will provide you with things you haven't thought of before.
